The best time to start planning your business exit is years before you actually sell. A preliminary conversation now helps you understand your business’s current value, identify opportunities to increase that value, and create a timeline that works for your life goals. Many of our most successful sales started with a casual coffee conversation two or three years before going to market. As one client told us, ‘I wish I’d called Matt sooner – I would have had a higher dollar.’ Don’t make that mistake.